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Along with your title tag, Google uses your H1 tag as a secondary relevancy signal, according to results from one correlation study: 15.TF-IDF: A fancy way of saying: “How often does a certain word appear in a document? The more often that word appears on a page, the more likely it is that the page is about that word. Page Covers Topic In-Depth: There’s a known correlation between depth of topic coverage and Google rankings. Page Loading Speed via HTML: Both Google and Bing use page speed as a ranking factor.“I was good at coding but not at many other things, including finances.I never wanted to take on debt or spend more than what was really needed”.If so, that page may get a rankings boost for that keyword. Google Hummingbird: This “algorithm change” helped Google go beyond keywords.Thanks to Hummingbird, Google can now better understand the topic of a webpage. Duplicate Content: Identical content on the same site (even slightly modified) can negatively influence a site’s search engine visibility. Rel=Canonical: When used properly, use of this tag may prevent Google from penalizing your site for duplicate content. Image Optimization: Images send search engines important relevancy signals through their file name, alt text, title, description and caption. Content Recency: Google Caffeine update favors recently published or updated content, especially for time-sensitive searches.
“The idea is that in the short term we can offer the technology we’ve developed to third parties”, the company says. Keyword in Subdomain: Moz’s expert panel agrees that a keyword appearing in the subdomain can boost rankings. Domain History: A site with volatile ownership or several drops may tell Google to “reset” the site’s history, negating links pointing to the domain. Therefore, the date when a domain expires in the future can be used as a factor in predicting the legitimacy of a domain.” 5.That’s when I decided to leave the company I was at and launch Exo Click”.