The visual and emotional appeal, in this case, is reached with not only the search for interesting and original fonts but also with animation, color contrast, filled and outline letters in one piece of text and other tricks.
What’s more, design approaches now demonstrate deeper care about text content itself and its integration into the layout.
Digital art opens limitless possibilities on styles, characters, environments, compositions and perspectives, and a combination of them with all the other layout elements into one design.Another trend winning more and more positions on a wide variety of websites is full-screen background images.These can be all types of visuals: photos, illustrations, abstract compositions or specially rendered visualizations.Nevertheless, it’s worth bothering: 3D is always eye-catching and users never pass by not noticing it. On the one hand, they often look photorealistic which is a big advantage for user interface design: this kind of graphics may save the game in cases when photo content you need is impossible to get or highly expensive.
On the other hand, designers have a room for creative experiments and may create non-realistic images increasing the originality of the user interface.
Bold and catchy typography as a crucial part of any design concept continues to keep its high presence in web and mobile layouts.